Stuck in the Middle: How to Juggle Competing Exec Priorities Without Losing Your Mind (or Your Job!)
Let’s face it: being in the middle of competing priorities from senior executives can feel a bit like being the referee in a dodgeball...
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Dr. Digital Strategy
Sep 135 min read
Building Your Q4 Digital Strategy Without Losing Sight of Your True North: Customer Centricity
Alright, digital marketers, Q4 is upon us! We’re talking pumpkin spice, cozy sweaters, the holiday rush, and a mountain of sales...
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Dr. Digital Strategy
Jun 212 min read
Mid-Year Check-In: Keeping Your Professional Momentum Alive
As we cross the midpoint of the year, it's crucial to reflect on our progress and reignite our passion for professional well-being,...
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Dr. Digital Strategy
May 304 min read
Unlocking Digital Marketing Success: Quality Beats Quantity Every Time!
Hey there, savvy digital strategists! Grab your favorite drink and get comfortable because we're about to embark on a deep dive into the...
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Dr. Digital Strategy
May 163 min read
Rethinking Business Intelligence: Embracing Metric-Driven Insights
The term “data-driven” has become a ubiquitous buzzword. Companies tout their ability to harness vast amounts of data to inform...
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Dr. Digital Strategy
Apr 283 min read
Best Practices are NOT your Business Theory
Breaking the Mold: Why Industry Best Practices Aren't Always a One-Size-Fits-All Solution In the fast-paced world of business, the allure...
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Dr. Digital Strategy
Feb 103 min read
Navigating Digital Strategy: Why Patience Pays Off
Hey there, you digital guru, you! Today, we're diving into the often-overlooked yet indispensable ingredient for digital triumph:...
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Dr. Digital Strategy
Jan 124 min read
Leading with Heart in the Age of Technology: Why People Still Matter More Than Tech
I recently went to see The Boys in the Boat movie and it really hit the heart of something that I haven't stopped thinking about...
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Dr. Digital Strategy
Jan 13 min read
New Year, New Perspectives on Digital Strategy: Embracing Failure and Forging Ahead
Hey there, happy first day of the new year! Now that 2024 is here, it's a great time to think about the past, make new plans, and look to...
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Dr. Digital Strategy
Oct 6, 20232 min read
Navigating the Choppy Waters of Digital Strategy: A Captain's Perspective
Ahoy there, fellow digital strategists! As we sail the unpredictable seas of the digital world, we've all experienced those moments when...
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Dr. Digital Strategy
Sep 28, 20232 min read
Unlocking Success: Analyzing Keyword Trends in Organic SEO to Optimize SEM Spend
In the fast-paced world of digital marketing, staying ahead of the competition is a constant challenge. One of the most effective ways to...
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Dr. Digital Strategy
Sep 22, 20232 min read
Navigating the Digital Marketing Funnel: Why It's Not a Straight Line
In today's digital age, businesses face the ever-evolving challenge of attracting, engaging, and converting online consumers. To...
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Dr. Digital Strategy
Sep 1, 20233 min read
Nurturing Human Connection in the Digital Age: The Heart of Successful Digital Strategies
In today's hyper-connected world, where digital technologies and strategies reign supreme, it might seem paradoxical to discuss human...
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Dr. Digital Strategy
Aug 9, 20232 min read
The Critical Path
Every strategy has a critical path. No matter what. Now, the level of criticality depends on the situation at hand. The strategic plan...
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Dr. Digital Strategy
Mar 3, 20232 min read
Change isn't hard; Choosing is
Recently while teaching a MBA class on organizational behavior, the topic of change management came up. Change management is something I...
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Dr. Digital Strategy
Feb 3, 20232 min read
Digital Strategy is Online Instructional Design
I am very fortunate to be able to work with some great universities and develop classes in in the field of digital marketing, marketing...
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Dr. Digital Strategy
Jan 17, 20232 min read
ChatGPT…are we that surprised?
We are a month into the illumination of ChatGPT. This is just one of another 10,000 blogs on its possible disruption to higher education...
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Dr. Digital Strategy
Jan 11, 20232 min read
Let's Have a Conversation(al)
let's talk how to digitally talk
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Dr. Digital Strategy
Dec 28, 20223 min read
New Year, New Strategies
Focusing on new strategies...it's not a one-and-done....get uncomfortable, it's ok.
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Nov 28, 20221 min read
Data-Driven? But really?
Are we letting the data drive US or are we DRIVING the data? What I mean is I think we feel inhibited or challenged by the data if we...
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